IRONHATS - Apparel Graphic Design
A Western-inspired graphic series created for Carvello’s “Wilder Trails” collection. The project involved designing cohesive artwork for a hoodie, long sleeve, and short sleeve tee each telling a rugged cowboy narrative while maintaining visual consistency across garments. Featuring custom illustrations, distressed Western typography, and strategic layout placement, the collection blends vintage style with bold storytelling. The result is a retail-ready lineup that reinforces Carvello’s frontier identity through strong graphic execution
Client
IRONHATS
Service Provided
Merchandise Design
The Goal:
To design a graphic collection for Carvello’s new apparel line, “Wilder Trails,” that visually expresses themes of cowboy culture, rugged adventure, and Americana, while reinforcing the brand’s Western-inspired identity.
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The Challenge:
To create three distinct yet cohesive designs one for a hoodie, a long sleeve tee, and a short sleeve tee—that each stand alone but also work together as part of a unified collection. The visuals needed to maintain a bold, vintage Western vibe and adapt effectively to different garment formats.
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The Result
Delivered a custom illustration featuring three cowboys and a rearing horse, paired with distressed Western typography. Each piece was tailored for specific garment placements, resulting in a cohesive and visually impactful collection that felt authentic, wearable, and retail-ready successfully capturing the “Wilder Trails” narrative and enhancing Carvello’s brand identity.
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