Obsidian Needle Tattoo — Branded Apparel Line
Polo is a premium portfolio template designed for creatives, freelancers, and agencies looking to showcase their work with a modern, world-class website.A bold streetwear capsule collection designed for a Chicago-based tattoo studio. This project translates Obsidian Needle Tattoo’s gritty, gothic identity into a wearable brand experience. Centered around custom skull-and-wing graphics and distressed tattoo-inspired typography, the apparel line blends rebellious aesthetics with clean, print-ready design. The result: a cohesive, scalable set of garments that promote the shop while standing strong as standalone fashion pieces
Client
Obsidian Needle Tattoo
Service Provided
Merchandise Design
The Goal:
To create a custom streetwear collection for Obsidian Needle Tattoo that extends the studio’s gothic, tattoo-inspired identity into apparel—capturing the rebellious spirit of tattoo culture while remaining clean, wearable, and appealing to both loyal clients and a broader streetwear audience.
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The Challenge:
To develop a cohesive design system across various garment types (short sleeve tees, long sleeve tees, and hoodies) that maintained visual consistency, strong brand alignment, and printability—while also maximizing graphic placement for both style and promotional function.
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The Result
Designed a striking apparel collection centered on a custom bat-winged skull motif that reflected the shop’s dark, illustrative aesthetic. Each piece was tailored with intentional graphic placement: from sleeve-spanning skull motifs to promotional back prints and bold front-facing artwork. Typography mimicked distressed tattoo ink to enhance authenticity. The final collection delivered a scalable, cohesive apparel system that not only represented Obsidian Needle Tattoo’s brand identity but elevated it—successfully bridging the gap between merchandise and lifestyle streetwear.
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