Orchestra - Social Media Strategy
Developed a full-funnel content and social media strategy to modernise a regional orchestra’s digital presence. The project included a 30-day Instagram Reels calendar, SEO-driven content pillars, and FAQ-led planning to boost audience engagement and ticket sales. The strategy focused on audience-first storytelling, thematic diversity, and keyword-rich content to enhance visibility and drive conversions. Tools like Google Trends, SEMrush, and TikTok Creative Center supported the research and planning.
Client
Orchestra
Service Provided
Social Media Marketing
The Goal:
To modernise the digital presence of a regional orchestra by developing a comprehensive content and social media strategy. The focus was on increasing audience engagement and driving ticket sales through a full-funnel approach using Instagram Reels, SEO, and storytelling.
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The Challenge:
The orchestra lacked a cohesive digital content strategy and had limited visibility on social platforms. There was no framework for engaging content creation, no alignment with audience search behaviour, and no scalable plan to maintain consistency in posting or audience interaction.
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The Result
Delivered a robust content system that included: A 30-day Instagram Reels calendar 12 SEO-aligned thematic content pillars based on audience-first storytelling FAQ-mapped content tied to high-volume search queries Strategy integration using tools like Google Trends, AnswerThePublic, SEMrush, and TikTok Creative Center This framework empowered the orchestra to engage meaningfully with both new and existing audiences, enhance reach through SEO, and streamline implementation through a repeatable content system—ultimately supporting higher engagement and conversions.
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